Matthew Isdale
About Matthew Isdale
Matthew Isdale serves as the Head of Performance for the UK, Netherlands, and Northern Europe at Teads, a position he has held since 2020. He has extensive experience in performance marketing, having previously worked in various roles at Crimtan and Marketing Innovation Ltd.
Current Role at Teads
Matthew Isdale serves as the Head of Performance for the UK, Netherlands, and Northern Europe at Teads. He has held this position since 2020, contributing to the company's performance strategies across multiple regions. His role involves overseeing performance marketing initiatives and driving growth in these key markets from the London office.
Previous Experience at Teads
Prior to his current role, Matthew worked at Teads as the Head of Performance for the UK from 2018 to 2020. During this two-year period, he focused on enhancing performance marketing efforts specifically within the UK market, leveraging his expertise to optimize campaigns and improve results.
Career at Crimtan - Intelligent Lifecycle Marketing
Matthew Isdale held several positions at Crimtan - Intelligent Lifecycle Marketing. He began as an Account Manager from 2013 to 2014, then progressed to Digital Sales Manager from 2014 to 2015. He continued to advance within the company, serving as Business Development Director for nine months in 2015, and ultimately as Business Director from 2016 to 2018.
Early Career at Marketing Innovation Ltd
Matthew started his career as a Market Research Associate at Marketing Innovation Ltd, where he worked from 2011 to 2013. This role provided him with foundational experience in market research and analysis, contributing to his later success in performance marketing.
Education in Psychology
Matthew Isdale studied at Loughborough University, where he earned a Bachelor of Science (BSc) degree in Psychology. This educational background has informed his understanding of consumer behavior and marketing strategies throughout his career.