Max L.
About Max L.
Max L. serves as the Vice President of Sales at Teads, where he has worked since 2021. He has extensive experience in sales and marketing, specializing in pricing models and integrated marketing strategies.
Current Role as VP of Sales
Max L. currently holds the position of Vice President of Sales at Teads, a role he has occupied since 2021. In this capacity, he oversees sales strategies and initiatives aimed at driving revenue growth. His focus includes developing integrated marketing strategies that leverage various advertising solutions across platforms and devices. Max's experience in this role builds on his extensive background in sales and marketing within the digital advertising industry.
Previous Experience at Teads
Max L. has a significant history with Teads, having worked there in various capacities since 2014. He served as Director of Sales from 2014 to 2017, followed by a position as Senior Director of Sales from 2017 to 2019. His tenure at Teads has allowed him to develop expertise in pricing models such as CPM, CPA, CPV, and flat rates, as well as key performance indicators like CTR, VTR, and engagement metrics.
Educational Background
Max L. earned a Bachelor of Science degree in Political Science from the University of Wisconsin-Madison. His studies spanned from 2005 to 2009, providing him with a foundational understanding of political and social dynamics that may inform his approach to marketing and sales strategies.
Sales Experience Across Companies
Max L. has held various sales positions across multiple organizations. Prior to his roles at Teads, he worked at Nomi as Director of Enterprise Sales for five months in 2014, and at Monster as a Key Account Executive for eight months in 2010. He also gained experience as an Account Executive at MySpace and Specific Media from 2011 to 2014, and at Yahoo Hotjobs from 2009 to 2010. This diverse experience has contributed to his expertise in cross-platform advertising solutions.
Specializations and Skills
Max L. specializes in integrated marketing strategies, focusing on areas such as music integration and live stream events. He possesses skills in planning and executing sponsored concert series and shows, which are essential for engaging audiences in innovative ways. His knowledge of various pricing models and performance metrics further enhances his ability to drive successful advertising campaigns.