Melany Igua Ortiz
About Melany Igua Ortiz
Melany Igua Ortiz is a Customer Experience Manager at Teads, with extensive experience in digital advertising channels. She has a background in digital planning and has worked with top-tier clients in the advertising industry.
Work at Teads
Melany Igua Ortiz has been serving as the Customer Experience Manager at Teads since 2021. In this role, she is responsible for overseeing customer interactions and ensuring a high level of service delivery. Additionally, she is part of the regional planning team, contributing to strategic initiatives that enhance client satisfaction and engagement. Her tenure at Teads spans three years, during which she has leveraged her expertise in digital advertising to improve customer experiences.
Education and Expertise
Melany Igua Ortiz studied at Universidad Sergio Arboleda, where she completed a degree in Publicidad Internacional from 2013 to 2018. She furthered her education by obtaining a Diplomado en Digital Planner in 2017, which focused on digital planning over an 11-month period. Her academic background provides her with a solid foundation in advertising principles and digital marketing strategies, enhancing her capabilities in her current role.
Background in Digital Advertising
Melany Igua Ortiz has extensive experience in the digital advertising sector. Prior to her current position at Teads, she held various roles at GroupM LATAM, including Digital Account Manager, Bidding Platform Specialist Senior, and Ad Operations Assistant. Her work experience spans from 2017 to 2021, where she developed a comprehensive understanding of digital advertising channels such as social media, PPC, display, and YouTube. This background has equipped her with the skills necessary to manage top-tier clients effectively.
Previous Roles at GroupM LATAM
Before joining Teads, Melany Igua Ortiz worked at GroupM LATAM in multiple capacities. She served as a Digital Account Manager for nine months in 2020-2021, and as a Bidding Platform Specialist Senior from 2019 to 2020. Additionally, she held the position of Digital Trafficker for five months in 2017 and worked as an Ad Operations Assistant for six months from 2017 to 2018. Her diverse roles at GroupM provided her with a broad perspective on digital advertising operations and client management.