Michalina B.
About Michalina B.
Michalina B. serves as the Head of Enterprise Solutions for Switzerland, Austria, and the Nordics at Teads, where she has worked since 2023. She has a diverse background in digital marketing and media management, with previous roles at IWC Schaffhausen and Bacardi.
Work at Teads
Michalina B. serves as the Head of Enterprise Solutions for Switzerland, Austria, and the Nordics at Teads since 2023. In this role, she focuses on customizing global initiatives to align with local market needs in her region. She plays a key role in conducting strategic business and product analysis to identify new opportunities and enhance business processes. Additionally, Michalina leads the local implementation of new product launches, which includes preparing sales materials and conducting training sessions for both internal teams and external stakeholders.
Previous Experience
Prior to her current position at Teads, Michalina worked at IWC Schaffhausen in various roles from 2018 to 2023. Her roles included Digital Media Manager, Jr Performance Marketing Manager, Digital Marketing, and Customer Insights. She also gained experience at The&Partnership as a Media Executive and Media Assistant in 2018. Earlier in her career, she worked as a PR & Marketing Assistant at Bacardi from 2015 to 2017. Her diverse background in media and marketing has equipped her with a broad skill set applicable to her current role.
Education and Expertise
Michalina holds two Bachelor's degrees from the University of Warsaw, one in Economics and another in Media Management and Marketing. This educational foundation has provided her with a strong understanding of both economic principles and marketing strategies. Her expertise in these areas is reflected in her ability to analyze business processes and implement effective marketing solutions in her professional roles.
Career Development
Michalina's career began as a Trainee in Marketing Operations at Accenture from 2017 to 2018. She then transitioned to various roles in marketing and media, gradually advancing her career. Her experience spans multiple sectors, including luxury goods, marketing agencies, and beverage companies. This progression illustrates her adaptability and commitment to developing her skills in the marketing and media landscape.