Michelle Choe
About Michelle Choe
Michelle Choe serves as the Senior Customer Experience Manager at Teads, where she has worked since 2022. With a background in marketing and account management, she has extensive experience in managing advertising campaigns and client relationships.
Work at Teads
Michelle Choe serves as the Senior Customer Experience Manager at Teads, a position she has held since 2022. Based in Seattle, WA, she is responsible for overseeing the entire campaign lifecycle, which includes quality assurance, ad trafficking, and optimizations. Her role involves producing detailed internal and external reports that facilitate timely adjustments to meet client key performance indicators (KPIs). Choe's expertise encompasses a variety of ad products, including run-of-site display and video campaigns, allowing her to effectively manage client expectations and deliver results.
Previous Experience at Marchex
Before joining Teads, Michelle Choe worked as a Campaign Manager at Marchex from 2013 to 2015. During her two years in the Greater Seattle Area, she gained valuable experience in campaign management, contributing to her understanding of client needs and the advertising landscape. This role laid the groundwork for her future positions in customer experience and account management.
Experience at Walt Disney Television
Michelle Choe spent seven years at Walt Disney Television, serving as an Account Manager from 2015 to 2022 in Seattle, WA. In this role, she managed high-exposure sponsorship opportunities for significant events, including the Oscars, Freeform’s 25 Days of Christmas, and the Super Bowl. Her responsibilities included maintaining communication and relationships with clients, internal teams, and third-party vendors, which enhanced her skills in client management and strategic planning.
Education and Expertise
Michelle Choe earned her Bachelor of Arts degree in Marketing and Information Systems from the University of Washington - Michael G. Foster School of Business, where she studied from 2008 to 2012. Her educational background provided her with a solid foundation in marketing principles and information systems, which she applies in her current role and throughout her career in customer experience and campaign management.