Michelle Yang
About Michelle Yang
Michelle Yang is a Senior Customer Experience Manager at Teads, where she has worked since 2021. She has a background in digital marketing and customer experience, having previously held positions at Expedia Group, Hearts & Science, and ACTIVE Network.
Current Role at Teads
Michelle Yang serves as the Senior Customer Experience Manager at Teads, a position she has held since 2021. In this role, she focuses on enhancing customer interactions and satisfaction. She has implemented new media measurement techniques and oversees the digital activation process for both programmatic and direct buys. Additionally, she assists in training new team members, contributing to the overall development of the team and the company's customer experience initiatives.
Previous Experience at Expedia Group
Prior to her current role, Michelle worked at Expedia Group as a Digital Investment Marketing Manager for the Americas from 2020 to 2021. During her time in the Dallas/Fort Worth Area, she managed digital marketing investments, contributing to the company's strategic marketing efforts.
Experience at Hearts & Science
Michelle held the position of Digital Activation Supervisor at Hearts & Science from 2016 to 2018. In this role, she was responsible for overseeing digital activation processes, which included managing campaigns and ensuring effective execution of digital strategies in the Dallas/Fort Worth Area.
Career at ACTIVE Network, LLC
Before her tenure at Hearts & Science, Michelle worked as a Media Planner at ACTIVE Network, LLC from 2015 to 2016. This role involved planning and executing media strategies, further developing her expertise in digital marketing and media planning.
Education and Expertise
Michelle Yang earned a Bachelor of Science in Marketing from the Naveen Jindal School of Management at UT Dallas, where she studied from 2011 to 2015. Her educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various roles within the digital marketing sector.