Nelly Luz Fernández
About Nelly Luz Fernández
Nelly Luz Fernández is a Senior Sales Manager at Teads, where she has worked since 2019, specializing in digital marketing and programmatic advertising. With a diverse background in sales and consultancy, she collaborates with various agencies and clients to optimize campaign performance.
Work at Teads
Nelly Luz Fernández has served as a Senior Sales Manager at Teads since 2019. In this role, she focuses on leveraging her expertise in digital marketing to drive sales and enhance client relationships. Her responsibilities include collaborating with media agencies, creative agencies, and direct clients to meet campaign objectives on the Teads platform. Fernández's role emphasizes her ability to provide consultancy on programmatic advertising and Teads tools, reflecting her comprehensive understanding of the digital marketing landscape.
Previous Experience in Digital Marketing
Before joining Teads, Nelly Luz Fernández held several positions in the digital marketing sector. She worked as a Senior Sales Executive at IMS Internet Media Services from 2016 to 2019, where she focused on LinkedIn Marketing Solutions for the LATAM region. Prior to that, she was an Ejecutiva de Cuentas Senior at WWW.PERU.COM S.A. for a brief period in 2012. Additionally, she served as a digital specialist at Prensmart - Grupo El Comercio from 2015 to 2016, and as a Commercial Advisor for Interactive Media at Grupo RPP from 2010 to 2012.
Education and Expertise
Nelly Luz Fernández has developed a hybrid skill set that integrates commercial, advisory, creative, and operational expertise within the digital marketing industry. She engages in continuous learning and adaptation, particularly in programmatic advertising, to enhance her career and knowledge. This commitment to professional development supports her role in providing consultancy services and demonstrates her proficiency in utilizing various digital marketing tools and strategies.
Career Development
Throughout her career, Nelly Luz Fernández has held various roles that have contributed to her professional growth. She worked as Directora de Marca at GECOM (Grupo de Emprendedores de Comunicaciones) from 2012 to 2014, where she focused on brand management. Her diverse experiences across different companies and roles have equipped her with a broad understanding of the digital marketing ecosystem, allowing her to effectively address client needs and campaign goals.