Nikki Sheridan
About Nikki Sheridan
Nikki Sheridan serves as the Industry Director for Tech at Teads, where she has worked since 2021. With over a decade of experience in the media industry, she specializes in global digital advertising solutions and content partnerships.
Work at Teads
Nikki Sheridan currently serves as the Industry Director for Tech at Teads, a position she has held since 2021. Based in London, she works primarily with the UK's largest agency groups. Her role involves developing digital advertising solutions tailored to the needs of global brands. Prior to her current position, she worked at Teads as a Senior International Account Director for nine months in 2021 and as an International Account Director from 2018 to 2021.
Education and Expertise
Nikki Sheridan studied at the Digital Marketing Institute, where she completed a Professional Diploma in Digital Marketing with Distinction in 2013. She also holds a Bachelor of Science (BSc) in Marketing from the Dublin Institute of Technology, which she earned from 2006 to 2010. Her educational background supports her expertise in digital marketing and advertising strategies.
Background
Nikki Sheridan has over 10 years of experience in the media industry, focusing on global digital advertising solutions. Her career includes various roles in prominent companies, such as Vevo, where she worked as a Commercial Manager and later as a Senior Commercial Manager. She also held positions at Mirror Media and News UK, where she was involved in advertising sales and agency management.
Previous Work Experience
Before her current role at Teads, Nikki Sheridan gained valuable experience in various positions. She worked at Straywave Media as a Brand Manager for 11 months in 2011-2012. At Mirror Media, she served as an Advertising Sales Manager from 2012 to 2014. Following that, she worked at News UK as an Agency Sales Manager for one year. Her tenure at Vevo spanned two years, where she held roles that contributed to her commercial expertise.
Specialization in Digital Advertising
Nikki Sheridan specializes in creating original content solutions and partnerships for global brands. Her focus on digital advertising has allowed her to develop strategies that cater to the evolving needs of the media landscape. This specialization is evident in her work with major agency groups and her ability to deliver tailored advertising solutions.