Pamela G.
About Pamela G.
Pamela G. serves as the Head of Insights LATAM at Teads and has an extensive background in market research and insights across various media companies in Latin America.
Current Role at Teads
Pamela G. serves as the Head of Insights LATAM at Teads, a position she has held since 2021. In this role, she is responsible for leading insights initiatives across the Latin American region, focusing on data-driven strategies to enhance advertising effectiveness. Her expertise in market research and analytics contributes to the development of innovative solutions tailored to client needs.
Professional Experience
Pamela G. has extensive experience in market research and insights. Prior to her current role at Teads, she worked at Televisa as Gerente de Investigación from 2011 to 2013 and as Ejecutivo de Investigación de Mercados from 2010 to 2011. She also held positions at Discovery Communications as Ad Sales Research Manager from 2013 to 2015, and at Facebook as Measurement Partnerships Lead from 2018 to 2021. Additionally, she worked at Fox Networks Group as Latin America Associate Research Director and at Fox International Channels as Business Intelligence Manager.
Education and Expertise
Pamela G. studied at the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), where she completed her Preparatoria Bilingüe from 2001 to 2004 and earned a Licenciado en Mercadotecnia from 2004 to 2008. Her educational background provides a strong foundation in marketing principles and research methodologies, which she applies in her professional roles.
Involvement with IAB México
Since 2019, Pamela G. has been actively involved with IAB México as the VP of the Comite Business Intelligence. In this capacity, she contributes to the development of industry standards and best practices in digital advertising and market research, leveraging her insights expertise to support the organization's objectives.