Rachid Ait Addi
About Rachid Ait Addi
Rachid Ait Addi serves as the Senior Vice President of Strategic Accounts at Teads, focusing on business development and key account management. He has over 15 years of experience in media, sales, and digital industries, having held various leadership roles at notable companies such as Financial Times and Teads.
Current Role at Teads
Rachid Ait Addi currently serves as the Senior Vice President of Strategic Accounts at Teads, a position he has held since 2022. In this role, he focuses on business development and key account management, leading a team of seven industry specialists. His team is responsible for delivering full funnel media solutions to advertisers on a global scale.
Previous Experience at Teads
Prior to his current role, Rachid Ait Addi worked at Teads as the Vice President of Client Partnerships from 2019 to 2022. He specialized in luxury fashion, beauty, sportswear, and automotive sectors during his tenure. Additionally, he served as the Global Industry Director for Luxury Fashion and Beauty from 2014 to 2018, contributing to strategic market positioning and high-impact sales presentations.
Experience at Financial Times
Rachid Ait Addi has extensive experience at the Financial Times, where he held multiple roles. He was the Head of FT Weekend Digital Sales for one year in 2012-2013 and the Head of Digital Solutions - Luxury for one year in 2011-2012. He also worked as the Luxury Digital Solutions Manager and in Online and Print Advertising for France and Belux from 2008 to 2010.
Educational Background
Rachid Ait Addi studied at Hogeschool van Utrecht, where he earned a Bachelor of Science in International Business and Management Studies in 2003. He also attended Ecole Supérieure de Commerce de Troyes, achieving a Bachelor of Science in International Business with a focus on Innovation Management in 2005.
Sales and Management Expertise
With over 15 years of experience in media, sales, and digital industries, Rachid Ait Addi specializes in territory growth management, new product launches, and regional representative management. His expertise includes coaching and developing teams to enhance performance in high-impact sales environments.