Rita Sonnenwirth
About Rita Sonnenwirth
Rita Sonnenwirth is the Insights Director International at Teads, where she has worked since 2020. With a background in consumer insights and campaign evaluation, she has held various roles in marketing research across Australia and the UK.
Current Role at Teads
Rita Sonnenwirth serves as the Insights Director International at Teads, a position she has held since 2020. Based in London, United Kingdom, she focuses on evaluating campaign and media plans to uncover brand performance and future insights. Her role involves leveraging her expertise in consumer behavior to inform strategic brand decisions, ensuring that insights drive effective marketing strategies.
Previous Experience in Consumer Insights
Before her current role, Sonnenwirth worked as a Senior Client Insights Manager for Teads in EMEA & APAC from 2018 to 2020. She also held the position of Senior Manager Consumer Insights at OMD Australia from 2014 to 2018. Her background includes significant experience in project management and consumer insights, having worked at Added Value and Celsius Research, among others.
Educational Background
Rita Sonnenwirth completed her Higher School Certificate at Chatswood High School from 1997 to 1999. She furthered her education at TAFE NSW, where she studied Asia Pacific Marketing and achieved an Advanced Diploma from 1999 to 2001. This educational foundation supports her extensive career in insights and marketing.
Expertise in Campaign Evaluation
Sonnenwirth possesses strong skills in understanding consumer behavior and attitudes, which are essential for informing strategic brand decisions. She advocates for the importance of campaign evaluation in understanding the purchase funnel and decision-making processes of targeted consumers. Her expertise enables brands to gain valuable insights into their marketing effectiveness.
Career Progression
Rita Sonnenwirth has built a diverse career in market research and consumer insights. She has held various roles, including Project Manager at Millward Brown and Senior Project Manager at TNS NFO. Her career trajectory reflects a commitment to understanding consumer dynamics and enhancing brand strategies through data-driven insights.