Rochelle Simms Woode
About Rochelle Simms Woode
Rochelle Simms Woode is an Account Manager at Teads, where she has worked since 2021. She holds a Bachelor's degree in Psychology from Queen Mary University of London and has extensive experience in B2B campaigns and ad operations.
Work at Teads
Rochelle Simms Woode has been employed at Teads as an Account Manager since 2021. In this role, she focuses on managing client accounts and executing B2B campaigns. Her work involves utilizing paid social and search strategies to generate leads, with a strong emphasis on key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), and cost per lead (CPL).
Education and Expertise
Rochelle studied Psychology at Queen Mary University of London, where she earned her Bachelor's degree from 2015 to 2018. Her academic background provides her with a solid foundation for understanding consumer behavior, which is beneficial in her marketing roles. She possesses a strong understanding of ad operations and programmatic advertising, and is skilled in JavaScript, Iframe, HTML, and macros.
Background
Rochelle has a diverse work history that includes various roles in customer service and marketing. She began her career as a Customer Service Assistant at Sainsbury's from 2015 to 2017. Following that, she worked as a Performance Account Assistant at Wavemaker for 10 months in 2018-2019. She also served as a Wellbeing Mentor at the London Academy of Excellence in 2016, and held positions at Guardian News & Media and John Lewis & Partners.
Professional Experience
Rochelle's professional experience includes significant roles in campaign operations and account management. She worked as a Campaign Operations Executive at Guardian News & Media from 2019 to 2021, where she gained expertise in trafficking, troubleshooting, and implementing third-party tags and pixels. Additionally, she completed a Social Media Internship at Quilombo UK in 2017, further enhancing her skills in digital marketing.
Skills and Competencies
Rochelle demonstrates adaptability and a willingness to learn new skills, which allows her to thrive in fast-paced environments. She is capable of working both independently and as part of a team, effectively managing pressure to meet deadlines. Her competencies include a strong understanding of digital marketing metrics and the ability to analyze and optimize campaigns based on performance data.