Sam Pattison
About Sam Pattison
Sam Pattison serves as the Managing Director for Southeast Asia at Teads, where he oversees a sales organization and manages the Strategic Accounts team. He has extensive experience in digital media and partnerships, having held various roles at Dentsu Aegis Network and Carat over the years.
Current Role at Teads
Sam Pattison serves as the Managing Director for the South East Asia (SEA) region at Teads since 2022. In this role, he oversees a sales organization of 10 people and manages the Strategic Accounts team, which covers SEA, Australia, Hong Kong, and India. His responsibilities include day-to-day management tasks in Singapore, ensuring the effective operation of the team and alignment with company objectives.
Previous Experience at Teads
Prior to his current position, Pattison held several roles at Teads. He was the Director of Strategic Accounts from 2018 to 2021, where he focused on building and maintaining key client relationships. He also served as the Vice President for SEA for a brief period in 2021. His tenure at Teads has spanned over four years, contributing to his extensive experience in the digital advertising sector.
Experience at Dentsu Aegis Network
Before joining Teads, Pattison worked at Dentsu Aegis Network Asia Pacific in various capacities. He was the Media Partnership Director for APAC from 2015 to 2017 and served as Head of Product & Partnerships for APAC from 2017 to 2018. Additionally, he held the position of Director - Digital Trading & Partnerships - Amplifi from 2014 to 2015 in London. His roles involved strategic planning and partnership development across the Asia Pacific region.
Career at Carat
Pattison began his career in digital media at Carat, where he held multiple positions from 2010 to 2014. He started as an Assistant Digital Planner/Buyer, then progressed to Digital Planner/Buyer, and later became a Digital Account Manager. His experience at Carat laid the foundation for his expertise in digital strategy and account management.
Educational Background
Sam Pattison studied at The University of Manchester, where he earned a BA (Hons) in American Studies from 2005 to 2008. This educational background provided him with a broad understanding of cultural and social dynamics, which is beneficial in his roles within the media and advertising industries.