Santiago Oliete
About Santiago Oliete
Santiago Oliete serves as the Managing Director for Teads in Spain, where he has worked since 2011. He has held various roles in prominent companies including Yahoo, Ernst & Young, and Condé Nast, and has a strong educational background in European Business and Sales & Marketing.
Current Role at Teads
Santiago Oliete serves as the Managing Director for Teads in Spain. He has held this position since 2011, leading a diverse team of 45 professionals across various departments including Sales, Marketing, Ad Operations, Finance, and Publishing. Under his leadership, Teads has established a significant presence in the online video advertising market in Spain.
Previous Experience at Teads
Prior to his current role, Santiago Oliete worked at Teads as the Global Senior Vice President of Publisher Services from 2015 to 2016. In this position, he focused on enhancing relationships with publishers and optimizing service offerings on a global scale.
Career Background
Santiago Oliete has a diverse career history. He worked at Yahoo as Sales Director from 2005 to 2007 in the Madrid Area, Spain. He also served as Commercial Director at Condé Nast from 2008 to 2011. Earlier in his career, he was a Strategy Consultant at Arthur Andersen & Co. from 2000 to 2003 and held the position of Knowledge Coordinator at Ernst & Young for seven months in 1999.
Education and Expertise
Santiago Oliete holds a Bachelor’s Degree in European Business from the University of Portsmouth, where he studied from 1996 to 2000. He also completed a Master’s degree in Sales & Marketing at IE Business School from 2002 to 2003. His educational background supports his expertise in business strategy and marketing.
Involvement with IAB Spain
Santiago Oliete served as a Board Member of IAB Spain from 2019 to 2021. In this role, he contributed to the development of digital advertising standards and practices, further enhancing his influence in the advertising industry.