Tiberiu Marinescu
About Tiberiu Marinescu
Tiberiu Marinescu is an Account Manager in Ad Operations at Teads, where he has worked since 2021. He manages campaign workflows, analyzes performance metrics, and collaborates with teams to enhance client campaign effectiveness.
Work at Teads
Tiberiu Marinescu has been serving as an Account Manager in Ad Operations at Teads since 2021. In this role, he manages team workloads to ensure comprehensive coverage of advertising campaigns, from integration to launch. His responsibilities include analyzing campaign performance against key metrics to identify areas for optimization, thereby enhancing efficiency and improving advertiser retention rates. He collaborates with planners and account management teams to develop effective solutions that drive insights and improve client campaign performance.
Previous Experience in Ad Operations
Before joining Teads, Tiberiu Marinescu held various positions in the field of Ad Operations. He worked at GroupM as Head of AdOps from 2018 to 2021, where he oversaw operations and strategy. Prior to that, he served as a Traffic Manager at Ringier AG from 2016 to 2018 and at Internet Corp for 8 months in 2018. He also gained experience as an AdOps Specialist at RCS & RDS for 8 months in 2021. His diverse background has equipped him with a comprehensive understanding of advertising operations.
Education and Expertise
Tiberiu Marinescu studied Electronic Music Production at SAE Institute Paris from 2015 to 2016, earning a qualification as an Electronic Music Producer. He also completed his high school education at Miguel de Cervantes Saavedra, where he obtained a High School Diploma from 2008 to 2012. His educational background, combined with his extensive experience in Ad Operations, contributes to his expertise in managing advertising campaigns and operations.
Strategic Contributions
In his current role, Tiberiu Marinescu acts as a strategic partner across the organization, representing Ad Operations in cross-functional discussions. He creates roadmaps for advertising and marketing initiatives, contributing to strategic planning and execution. Additionally, he produces reports that evaluate and track campaign results, providing insights for continuous improvement. His focus on data, tooling, and reporting innovations aims to enhance sales effectiveness and improve the AdOps team's operations.
Technical Skills and Innovations
Tiberiu Marinescu identifies and implements data, tooling, and reporting innovations to improve the effectiveness of sales and the operations of the AdOps team. He works closely with Finance & Operations leadership to ensure efficient allocation of global resources, which supports both direct and indirect ad sales. His technical skills in data analysis and campaign management play a critical role in optimizing advertising strategies.