Varsha Sethia
About Varsha Sethia
Varsha Sethia is the Industry Director for CPG at Teads in the APAC region, with a career spanning over two decades in marketing and client leadership across various sectors. She has held significant roles at companies such as Mindshare, MediaCom, and Media2win, where she developed strategic plans for major brands including SK-II and Coca Cola.
Current Role at Teads
Varsha Sethia serves as the Industry Director for Consumer Packaged Goods (CPG) in the Asia-Pacific (APAC) region at Teads. She has held this position since 2022, working from Singapore. In her current role, she focuses on driving strategic initiatives and optimizing media solutions for CPG clients, leveraging her extensive industry experience.
Previous Experience at Mindshare
Prior to her current role, Varsha worked at Mindshare as a Principal Partner in Client Leadership, specifically as the Digital - West Head from 2016 to 2018 in Mumbai, India. During her tenure, she was responsible for digital planning and strategy for key clients across various sectors, including CPG, Media & Entertainment, Luxury, and Finance.
Career Background in Media and Marketing
Varsha has a diverse background in media and marketing, having held several significant positions. She worked as the Chief Operating Officer at Media2win from 2012 to 2015 and as a Client Lead for major brands like SK-II and Coca Cola at MediaCom from 2019 to 2021 in Singapore. Her career also includes roles at The Telegraph, Disney UTV, Star India Pvt Ltd, and HT Media Ltd.
Education and Expertise
Varsha Sethia holds a Bachelor of Commerce (Honors) degree from the University of Calcutta, which she completed from 1997 to 2000. She also attended the Indian Institute of Management, Calcutta, where she studied Strategic Management in the Young Professional Program from 2003 to 2004. Her educational background supports her expertise in business strategy, media planning, and marketing.
Achievements and Recognition
Throughout her career, Varsha has received multiple organizational and industry awards for her performance and contributions to various brands. Her achievements reflect her ability to formulate effective business and strategic plans, manage budgets, and execute media strategies across diverse platforms, including digital, print, radio, and broadcasting.