Wilker Leal Barbosa
About Wilker Leal Barbosa
Wilker Leal Barbosa is a Data Business Lead at Teads, with over eight years of experience in digital marketing and a strong focus on strategic media planning and data insights. He has held various roles in companies such as Energy BBDO Brasil and REF+, working with notable clients like Renault and Danone.
Work at Teads
Wilker Leal Barbosa has been serving as the Data Business Lead at Teads since 2022. In this role, he focuses on strategic media planning and the generation of insights through database structuring and dashboard creation. His work aims to enhance growth marketing strategies by utilizing creative technology solutions and A/B testing frameworks.
Previous Experience in Digital Marketing
Before joining Teads, Wilker Leal Barbosa held several positions in the digital marketing field. He worked at Energy BBDO Brasil as a Business Intelligence Supervisor from 2017 to 2019. He then moved to REF+ where he served as Data & Performance Supervisor from 2019 to 2021 and later as Data & Performance Manager from 2021 to 2022. His earlier experience includes a role as a Business Intelligence professional at Neomove from 2015 to 2017 and various positions at Poliview Consultoria e Sistemas.
Education and Expertise
Wilker Leal Barbosa studied Marketing at Centro Universitário Senac from 2012 to 2013. He also completed a course in Strategic Retail Marketing Planning at Escola Panamericana in 2013. His educational background supports his expertise in digital marketing tools and platforms, including Google Analytics, Facebook Ads, Google Adwords, and Power BI Microsoft.
Specialization in Digital Marketing
Wilker specializes in strategic media planning with a focus on generating insights through data analysis. He has over 8 years of experience in digital marketing, emphasizing corporate account management, media performance, and growth marketing. His proficiency in A/B testing and creative technology solutions contributes to effective marketing strategies.
Client Engagement and Impact
Throughout his career, Wilker Leal Barbosa has worked with high-profile clients, including Renault, Decolar, Danone, Audi, Bayer, Serasa, Clicksbus, Conectar, and Granito BMG. His roles have involved achieving optimal results for these clients through data-driven marketing strategies and performance analysis.