Ximena Amador González
About Ximena Amador González
Ximena Amador González serves as the Sp Latam Head of Operations at Teads, where she oversees operations across multiple markets. She has over eight years of experience in digital marketing and has held various roles in organizations such as GroupM and MSD.
Current Role at Teads
Ximena Amador González serves as the Sp Latam Head of Operations at Teads, a position she has held since 2024. In this role, she is responsible for overseeing operations across multiple markets, including Mexico, Conosur, Andina, Miami, and Central America. Her focus includes implementing, standardizing, and executing new processes within the operations area. She actively identifies new opportunities and tools to enhance the operational team's performance and supports regional managing directors in achieving office goals.
Previous Experience at Teads
Prior to her current role, Ximena worked at Teads as the Customer Experience Director for Colombia from 2021 to 2022 and as the Customer Experience Director for the Rest of Latam from 2023 to 2024. In these positions, she managed customer relations and ensured high levels of satisfaction across the region, utilizing her expertise in digital marketing and operational management.
Career Background at GroupM
Ximena has extensive experience at GroupM, where she held several positions from 2015 to 2018. She started as a Search Marketing Executive and then transitioned to a Bidding Platform Specialist Senior, where she worked for two years. Additionally, she briefly served as a Digital Account Manager in 2018. Her roles involved managing digital marketing strategies and optimizing bidding processes, contributing to her overall expertise in the field.
Educational Background
Ximena studied at Pontificia Universidad Javeriana, where she earned a degree in Comunicación Social from 2010 to 2015. She also studied Marketing Digital, Responsabilidad Social y Desarrollo Sostenible, achieving a degree in Administración de Empresas. Her educational background provided her with a solid foundation in communication and business management, which she applies in her professional roles.
Internship Experience
Ximena completed an internship at MSD in the Medical Division from 2014 to 2015. This role lasted for five months and allowed her to gain practical experience in a corporate environment, further enhancing her skills in communication and operational support.