Yadira Ciprés
About Yadira Ciprés
Yadira Ciprés is an Account Director at Teads, specializing in content marketing strategies for media companies. She has extensive experience in sales and marketing across various organizations in Mexico, including AVON, Grupo REFORMA, and TV Azteca.
Current Role at Teads
Yadira Ciprés serves as an Account Director at Teads, a position she has held since 2021. In this role, she is responsible for managing client accounts and developing advertising strategies that align with business objectives. Her expertise in content marketing and media strategies supports her efforts in delivering effective campaigns.
Previous Experience in Sales and Marketing
Before her current role, Yadira held several positions in sales and marketing across various companies. She worked as a Sales Manager at Teads from 2019 to 2021. Her experience also includes roles as a Senior Sales Account Executive at Notmusa, Digital Sales Manager at Imagen Digital México, and AOL Sales Manager at TV Azteca. These positions contributed to her extensive background in sales and account management.
Education and Specializations
Yadira studied at Tecnológico de Monterrey, where she earned a Licenciatura in Mercadotecnia from 2007 to 2012. Additionally, she completed a specialization in Retailing & Visual Merchandising. Her educational background provides a strong foundation for her work in marketing and content strategy.
Early Career in Communications
Yadira began her career in communications, working as a Becaria Comunicación y Relaciones Públicas at AVON from 2010 to 2012. She also gained experience as a Sales Executive at Grupo REFORMA for five months in 2012. These early roles helped her develop skills in public relations and sales.
Content Marketing Expertise
Yadira specializes in producing content marketing strategies tailored to media companies. Her focus on developing and planning advertising campaigns is aimed at achieving specific business goals and results. This specialization enhances her ability to create impactful marketing initiatives.