Ben Bankoff
About Ben Bankoff
Ben Bankoff serves as the Head of Programmatic at TeamSnap, bringing over 15 years of experience in marketing strategy and implementation. His career includes significant roles at TEGNA and PMP Marketing Group, where he developed innovative marketing solutions and managed thousands of digital campaigns.
Current Role at TeamSnap
Ben Bankoff serves as the Head of Programmatic at TeamSnap since 2023. In this role, he focuses on programmatic advertising strategies and oversees the implementation of digital marketing initiatives. His expertise in data analysis and campaign management supports the company's objectives in enhancing customer engagement and driving efficiencies in marketing efforts.
Previous Experience at TEGNA
Ben Bankoff held multiple positions at TEGNA, including Director of Digital Revenue for KUSA from 2018 to 2019, Regional Director of Digital from 2017 to 2019, and Senior Paid Media Strategist in 2015. His roles involved developing digital revenue strategies and managing paid media campaigns, contributing to the company's growth in the digital landscape.
Entrepreneurial Background
Ben co-founded Decati Apparel, where he served as Marketing Director from 2009 to 2014. His responsibilities included overseeing marketing strategies and brand development, which provided him with valuable insights into the entrepreneurial aspects of marketing and business operations.
Educational Background
Ben Bankoff studied at Arizona State University, where he earned a Bachelor of Arts (B.A.) in Psychology and Justice Studies from 2007 to 2012. His educational background has equipped him with a strong foundation in understanding human behavior and legal frameworks, which he applies in his marketing strategies.
Professional Skills and Expertise
With over 15 years of experience in marketing strategy and implementation, Ben specializes in developing omnichannel solutions and data-driven marketing campaigns. He has a proven track record of managing over 4,000 search, display, and video campaigns, showcasing his expertise in digital marketing and customer service.