Ana Larrea

Ana Larrea

Lifecycle Manager @ Teamwork

About Ana Larrea

Ana Larrea is a Lifecycle Manager at Teamwork in Ireland, where she has worked since 2023. She has extensive experience in growth and product marketing, having held various leadership roles in companies across Spain and the Netherlands.

Current Role at Teamwork

Ana Larrea serves as the Lifecycle Manager at Teamwork, a position she has held since 2023. In this role, she focuses on optimizing customer engagement and retention strategies to enhance the overall user experience. Her work is based in Ireland, where she applies her extensive background in growth and marketing to drive results for the company.

Previous Experience in Growth and Marketing

Prior to her current role, Ana Larrea accumulated significant experience in growth and marketing across various organizations. She worked as Growth Lead at Social&Loyal from 2016 to 2017 and continued in similar roles at Ironhack from 2017 to 2020, and Oliver + Sons as a freelance Growth Strategist & Tech Marketeer from 2017 to 2019. Additionally, she served as Product Marketing Manager at Ironhack from 2020 to 2022 and as Senior GTM | Product Marketing Manager at WeSchool from 2022 to 2023.

Educational Background and Specializations

Ana Larrea has a strong educational foundation in entrepreneurship and marketing. She studied at Mondragon Unibertsitatea, where she focused on Entrepreneurship, achieving expertise in Entrepreneurial Leadership and Innovation. She also completed a Growth Hacking program at Growth Tribe and participated in a Product Marketing Cohort at Reforge, gaining valuable skills in growth strategies and product marketing.

Founding Experience at BeCiclos B.V.

Ana Larrea was the Founder and Chief Marketing Officer at BeCiclos B.V. from 2013 to 2016. In this role, she was responsible for developing the company's marketing strategies and overseeing its growth initiatives. Her experience at BeCiclos B.V. contributed to her understanding of startup dynamics and the importance of effective marketing in driving business success.

Growth Strategy Experience at Startupbootcamp

Ana Larrea worked at Startupbootcamp as a Growth Strategy IoT & Data Tech from 2016 to 2017. In this capacity, she focused on developing growth strategies specifically for IoT and data technology startups. This role allowed her to deepen her expertise in growth marketing within the tech sector.

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