Cian O'reilly
About Cian O'reilly
Cian O'Reilly is a Senior Growth Product Manager with extensive experience in web analytics and conversion optimization. He has held various roles at Hostelworld Group and Ulster Bank, focusing on product management and digital strategy.
Current Role at Teamwork
Cian O'Reilly serves as the Senior Growth Product Manager at Teamwork, a position he has held since 2022. In this role, he focuses on driving growth through product management strategies and leveraging analytics to enhance user experience. His responsibilities include overseeing product development and ensuring alignment with business objectives. His experience in web analytics and conversion optimization supports his efforts in this capacity.
Previous Experience at Hostelworld Group
O'Reilly has a significant tenure at Hostelworld Group, where he has worked in various roles since 2013. He began as a Senior Web Analyst from 2013 to 2017, followed by a position as Optimisation Manager from 2017 to 2021. Currently, he holds the title of Group Product Manager, Tools & Analytics, a role he has occupied since 2021. His work at Hostelworld Group has involved extensive management of web analytics platforms and conversion optimization programs.
Background in Banking and Digital Strategy
Before his time at Hostelworld Group, O'Reilly worked at Ulster Bank from 2006 to 2012. He held multiple positions, including Digital Strategy & Production Manager and Web Projects Manager. His experience at Ulster Bank involved managing digital strategies and overseeing web projects, contributing to his expertise in digital product management and analytics.
Education and Qualifications
Cian O'Reilly holds a Master's degree in eCommerce from Smurfit Business School, which he completed from 2000 to 2001. He also studied Advanced Management Information Systems (MIS) at University College Dublin, earning a degree in Commerce from 1997 to 2000. His educational background provides a strong foundation for his career in product management and digital strategy.
Expertise in Analytics and Optimization
O'Reilly has extensive experience in managing web analytics platforms and running conversion rate optimization programs. He has implemented both Google Analytics and Adobe Analytics, and has worked with optimization testing tools such as VWO, Adobe Target, and Optimizely. His expertise also includes developing marketing channel attribution models and employing data-driven techniques for conversion optimization.