Deirdre Scully
About Deirdre Scully
Deirdre Scully is a Senior Manager of Demand Generation with extensive experience in digital marketing, focusing on analytics and campaign optimization. She has worked in various roles across Australia and Ireland, managing external agencies and developing content strategies.
Current Role at Teamwork
Deirdre Scully holds the position of Senior Manager, Demand Generation at Teamwork since 2021. In this role, she is responsible for overseeing demand generation strategies and optimizing marketing campaigns. Her focus includes leveraging analytics to enhance campaign performance and ensure data integrity for accurate analysis and reporting.
Previous Experience in Digital Marketing
Deirdre Scully has extensive experience in digital marketing, having worked in various roles across multiple organizations. She served as Demand Generation Manager at Teamwork from 2019 to 2021 and as a Demand Generation Specialist from 2018 to 2019. Prior to this, she worked at Servian as a Digital Marketing Content Specialist from 2016 to 2017 and held the position of International Digital Marketing Officer at CQUniversity Australia from 2014 to 2016.
Educational Background
Deirdre Scully studied at the University of Limerick, where she earned a Bachelor of Business Studies with German from 2001 to 2005. This educational foundation has contributed to her strategic thinking and execution skills in the field of digital marketing.
Certifications and Skills
Deirdre Scully holds several professional certifications, including Marketo Certified Expert, Google Analytics Certified, Google Adwords Certified, and Hubspot Inbound Certification. Her versatile digital marketing skill set includes a strong focus on analytics, campaign optimization, and the establishment of digital marketing functions in new environments.
Focus on Data and Analytics
Deirdre Scully emphasizes the importance of data integrity in her work. She believes in maintaining clean and valuable data for analysis and reporting. Her passion for the measurability of digital marketing drives her efforts to optimize campaign spend and identify opportunities for improvement.