Kandarp J.
About Kandarp J.
Kandarp J. serves as the Global Conversion Rate Optimization and SEO Lead at Teamwork.com, where he has worked since 2023. With extensive experience in digital marketing and optimization, he has previously held significant roles at companies such as Xero and Amazon.
Work at Teamwork
Kandarp J. serves as the Global Conversion Rate Optimization and SEO Lead at Teamwork.com, a position he has held since 2023. In this role, he focuses on developing and implementing strategies to improve website conversion rates and enhance search engine optimization. His responsibilities include conducting website audits, A/B testing, and customer journey analysis to identify areas for improvement. Based in Greater London, England, Kandarp collaborates with various teams to ensure the integration of SEO best practices across the organization.
Previous Experience in Digital Marketing
Prior to his current role, Kandarp J. worked at Xero as the Global Digital Optimisation Lead from 2016 to 2023. He also held positions at Amazon as Marketing Manager for UK & EU, and at OLIVER Agency as Campaign Developer. His experience spans various roles in digital marketing, including positions as Online Broadcast Manager at ShortList Media Ltd and E-Mail Marketing Executive at Daily Mail and General Trust plc. His diverse background contributes to his expertise in conversion rate optimization and digital marketing strategies.
Education and Certifications
Kandarp J. studied at Brunel University in London, where he earned a BA (Hons) in Creative Music & Information Technology from 2005 to 2009. He also attended City, University of London, achieving a Certificate of Higher Education in Multimedia & Internet Systems in 2003. In addition to his formal education, he holds advanced certification in Google Analytics 4 and is a certified trainee in Adobe Marketing Cloud. His training in Salesforce and Marketo further enhances his skills in digital marketing and customer relationship management.
Expertise in Conversion Rate Optimization
Kandarp J. specializes in developing comprehensive conversion rate optimization strategies. His approach includes A/B testing, usability testing, and customer journey analysis to enhance website performance. He conducts regular website audits to identify and resolve technical SEO issues, ensuring optimal functionality. His data-driven insights contribute to website enhancements and improvements in user experience, which are essential for maintaining a competitive edge in the digital landscape.
Collaboration and Impact
In his roles, Kandarp J. collaborates with cross-functional teams to implement SEO best practices. His work enhances overall digital marketing efforts within the organizations he has been part of. By providing data-driven insights and recommendations, he plays a crucial role in shaping strategies that improve website performance and user engagement. His ability to work effectively with various stakeholders is a key aspect of his professional contributions.