Kate Shoaf
About Kate Shoaf
Kate Shoaf is a Senior Life Cycle Marketing Manager at Teamwork, where she focuses on marketing strategies for SaaS solutions. She has a diverse background in marketing and communications, having held various roles in companies such as Spring and Genjoy.
Current Role at Teamwork
Kate Shoaf serves as the Senior Life Cycle Marketing Manager at Teamwork, a position she has held since 2023. In this role, she focuses on developing and implementing life cycle marketing strategies for Teamwork's software as a service (SaaS) solutions. Her work contributes to the company's efforts in expanding its customer base, which includes prominent organizations such as Spotify, Disney, Netflix, and PayPal. Kate operates remotely from Sanlúcar de Barrameda, Andalusia, Spain.
Previous Experience at Spring
Kate Shoaf has held multiple positions at Spring, where she worked from 2018 to 2022. She began as the Product Operations Manager from 2018 to 2019, followed by her role as Head of Product Marketing from 2019 to 2021. Subsequently, she served as the Growth Marketing Director from 2021 to 2022. Her tenure at Spring was marked by a focus on marketing strategies and product development, all while working remotely from Sanlúcar de Barrameda, Andalusia, Spain.
Background in Communications and Marketing
Kate Shoaf studied at Flagler College, where she earned a Bachelor's degree in Communications, Spanish, and Advertising from 2007 to 2011. This educational background laid the foundation for her career in marketing and public relations. Following her studies, she worked as the Public Relations & Communications Manager at Genjoy, a Scopely Studio, from 2012 to 2014, gaining valuable experience in communication strategies.
Career Development and Other Roles
In addition to her roles at Spring and Genjoy, Kate has held various positions that contributed to her professional growth. She worked as the Global Community Manager at Fabrily from 2014 to 2015, which was later acquired by Spring. She also served as a Language and Culture Assistant at NALCAP from 2011 to 2012. These experiences have equipped her with diverse skills in marketing, community management, and communications.