Lee Barry
About Lee Barry
Lee Barry is a Senior Lifecycle Marketing Specialist based in Cork, Ireland, with extensive experience in customer communication and marketing automation. He has worked at Teamwork in various roles since 2017 and holds a Bachelor's degree in Digital Humanities and Information Technology from University College Cork.
Current Role as Senior Lifecycle Marketing Specialist
Lee Barry currently serves as a Senior Lifecycle Marketing Specialist at Teamwork, a position held since 2023 in Cork, County Cork, Ireland. In this role, Lee focuses on managing customer communication throughout the lifecycle, ensuring effective engagement and support post-purchase. This position builds on previous experiences at Teamwork, where Lee developed expertise in lifecycle marketing strategies.
Previous Experience at Teamwork
Lee Barry has held multiple roles at Teamwork, contributing to various aspects of marketing and customer engagement. From 2019 to 2022, Lee worked as an Adoption Campaign Specialist, focusing on customer onboarding and product adoption. Prior to that, Lee served as a Technical Writing Team Lead from 2017 to 2018, and as a Product Marketing Executive / Market Research Analyst from 2018 to 2019. Lee also worked as a Lifecycle Marketing Specialist from 2021 to 2023, further enhancing skills in customer journey mapping and marketing automation.
Experience at Amazon
Before joining Teamwork, Lee Barry worked at Amazon as a Digital Services Specialist from 2012 to 2017. This five-year tenure involved managing digital services and customer support, contributing to a strong foundation in customer communication and service delivery. The experience gained at Amazon has informed Lee's approach to lifecycle marketing and customer engagement strategies.
Education and Qualifications
Lee Barry holds a Bachelor's degree in Digital Humanities and Information Technology from University College Cork, achieved in 2016. This academic background combines technical skills with insights into digital culture and media. Additionally, Lee earned a Graduate Certificate in Digital Marketing from Munster Technological University in 2019, enhancing expertise in marketing strategies and digital communication.
Expertise in Marketing Automation and Customer Engagement
Lee Barry possesses significant expertise in managing trial and post-sale customer communication, ensuring a seamless transition for customers after purchase. Lee is experienced in using marketing automation platforms such as Marketo, Intercom, and Hubspot, which are essential for streamlining marketing efforts. Additionally, Lee has strong skills in A/B testing and journey mapping, crucial for optimizing marketing campaigns and enhancing user experience.