Lubna Quraishi
About Lubna Quraishi
Lubna Quraishi serves as the Head of Marketing at Teamwork.com, where she leads a team of over 40 professionals. With extensive experience in marketing and business strategy, she has held various leadership roles across multiple organizations, including Basware and Intuit.
Current Role at Teamwork.com
Lubna Quraishi serves as the Head of Marketing at Teamwork.com since 2022. In this role, she leads a marketing team of over 40 professionals, focusing on strategic marketing initiatives to enhance the company's market presence. Her leadership emphasizes building high-performing teams and fostering a diverse work environment.
Previous Experience at Basware
Prior to her current position, Lubna Quraishi held various roles at Basware. She served as Vice President of Marketing for 11 months in 2021-2022 and as Director of Global Growth Marketing from 2019 to 2021. During her tenure, she contributed to the company's marketing strategies and customer engagement efforts, enhancing Basware's global presence.
Educational Background
Lubna Quraishi earned her Bachelor's Degree in Business, Marketing Management from the British Columbia Institute of Technology, where she studied from 2003 to 2008. She later pursued a Master of Business Administration (M.B.A.) with a focus on Strategy and Marketing at the University of Warwick - Warwick Business School, achieving a distinction and receiving the award for 'Best Overall Academic Performance' in 2011.
Mentorship and Advisory Roles
In addition to her professional responsibilities, Lubna Quraishi is actively involved in mentoring women in technology to help advance their careers. She also serves as a board member for Be the Business and participates in advisory roles for U.K. small businesses, contributing her expertise to support growth and innovation.
Expertise in Marketing and Business Transformation
Lubna Quraishi has extensive experience in marketing and business transformation. She has coached teams on design-thinking, lean testing, and customer empathy, focusing on innovation programs that utilize Lean Startup methodology and rapid experimentation. Her background includes various marketing roles across multiple industries, enhancing her strategic insight.