Síle Cleary
About Síle Cleary
Síle Cleary is a Senior Content Marketing Manager at Teamwork, where she has worked since 2022. With a background in journalism and marketing, she has extensive experience in content strategy, social media management, and SEO, particularly within the project management software sector.
Work at Teamwork
Síle Cleary has been serving as the Senior Content Marketing Manager at Teamwork since 2022. In this role, she leads social media management initiatives that enhance brand engagement and visibility. She plays a crucial role in sales enablement by creating content that aligns marketing efforts with sales objectives. Additionally, she has developed and implemented SEO strategies that have significantly improved organic search rankings for Teamwork. Her focus on providing actionable insights and captivating content exclusively serves the agency sector.
Previous Experience
Before joining Teamwork, Síle Cleary held various positions in marketing and content management. She worked as the Email Marketing Manager at Xanadu Consultancy for five months in 2015. Her experience also includes roles as a Social Media & Content Specialist at Livingston International from 2012 to 2013, and as a Marketing Consultant at Zavanti from 2011 to 2012. Additionally, she was the Head of Marketing and Digital Marketing Manager at Screendragon from 2016 to 2022, where she contributed to the company's marketing strategies.
Education and Expertise
Síle Cleary holds a Master's degree in Politics from University College Cork, where she also earned a Bachelor's degree in Social Science. She furthered her education with a Higher Diploma in Journalism from the Irish Academy of Public Relations. Her expertise includes PPC campaigns tailored for SaaS companies, focusing on enhancing lead generation and conversion rates. With over seven years of experience in the project management software space, she has developed a strong foundation in content marketing and SEO.
Career in Journalism
Síle Cleary began her career in journalism, working as a Journalist at Toronto Standard from 2011 to 2012. This role provided her with valuable skills in content creation and storytelling, which she later applied in her marketing career. Her background in journalism has contributed to her ability to create engaging content and insights for the agency sector.