Jen Casson
About Jen Casson
Jen Casson serves as the Director of Content & Product Marketing at Teamworks, where she focuses on creating impactful programs for the sports industry. With over 20 years of experience in marketing and technology, she specializes in content marketing strategies for B2B sports technology companies.
Current Role at Teamworks
Jen Casson serves as the Director of Content & Product Marketing at Teamworks, a position she has held since 2022. In this role, she focuses on developing and implementing content marketing strategies that cater specifically to B2B sports technology companies. Her work is conducted in a hybrid environment based in Colorado, United States.
Professional Background
Jen Casson has over 20 years of experience in the marketing, creative, and technology sectors. Prior to her current role, she worked at Smartabase as a Content Marketer and briefly as Director of Demand Generation. Her previous experience includes positions at IMPOSSIBLE, where she served as an Editor, and Room 214, where she held various roles including Managing Director and Director of Creative Services.
Education and Expertise
Jen Casson earned her Bachelor of Science degree in Information Systems and Marketing from the University of Colorado Boulder, specifically from the Leeds School of Business, where she studied from 1994 to 1998. Her educational background supports her expertise in developing effective content marketing strategies, particularly for the sports technology industry.
Previous Experience
Before joining Teamworks, Jen Casson held multiple roles that contributed to her extensive experience in content creation and marketing. She worked as a Freelance Editor and at Room 214 in various capacities, including Producer + Editor. Her role at Smartabase as Content Marketer and Director of Demand Generation further solidified her skills in the marketing domain.
Passion for Sports Industry
Jen Casson is passionate about creating programs that positively impact coaches, athletes, and the culture of the sports industry. This commitment is reflected in her work at Teamworks and throughout her career, where she has consistently focused on initiatives that support the sports community.