Alex Nguyen
About Alex Nguyen
I am a process-oriented, empathetic creative leader looking to push the boundaries of brand driven by business goals, insights, and trends to increase brand awareness and perception for companies. I believe the key to a successful and resonating brand is to be customer-focused and thoughtfully work backwards from each touchpoint in the journey to ensure consistency, brand compliance, and quality assurance. Key Skills • Inspiring and growing creatives • Evolving brand identities including verbal and visual identities • Aligning team structure and charter with the company goals • Strategic and methodical creative development process • Ensuring brand compliance and quality assurance of all creative assets • Building an automated system and structure for reporting, resources, and planning • Creating transparency within the creative development process • Determining creative capacity and ensuring a stable and productive creative team