Amy Ashida
About Amy Ashida
Amy Ashida is the TTS Public Benefits Studio Lead at Technology Transformation Services, with a diverse background in UX design, service design, and public benefits programs.
Title
Amy Ashida serves as the TTS Public Benefits Studio Lead at Technology Transformation Services (TTS).
Current Role at Technology Transformation Services
Amy Ashida leads the TTS Public Benefits Studio at Technology Transformation Services. In her role, she collaborates with benefits programs such as Medicaid, SNAP, and unemployment insurance to develop shared technology tools and best practices. Ashida is instrumental in nurturing community partnerships and establishing funding and operational functions, as well as identifying and bringing in talent to deliver products for the Public Benefits Studio.
Previous Experience at 18F
Prior to her current role, Amy Ashida worked at 18F from 2018 to 2022 as Principal Consultant for CMS work. During her tenure, she specialized in service and UX design within the Public Benefits Portfolio. Her work focused on developing coordinated public experiences for benefits programs, utilizing her skills in UX research, interaction design, testing, and prototyping.
Experience in Graphic Design and UX Design
Amy Ashida has extensive experience in graphic and UX design, with roles spanning various organizations. She worked at TechnologyAdvice from 2014 to 2017, initially as a Graphic Designer and later as a UX Designer. Her responsibilities included UX research and interaction design. She also served as a Brand Designer at Proof Branding and ran her own freelance graphic design business, Ashida Creative, from 2010 to 2013.
Educational Background
Amy Ashida holds a BBA in Music Business and Entrepreneurship from Belmont University, where she studied from 2009 to 2013. Additionally, she completed coursework in Insight for Innovation and Ideas to Action at IDEO U in 2015. She also attended the School of Visual Arts, further honing her skills and expertise in design.