Lauren Garufi
About Lauren Garufi
Lauren Garufi is a Demand Generation and Event Marketing Manager with extensive experience in marketing roles across various companies. She has a background in managing marketing budgets, orchestrating events, and developing engagement strategies.
Work at TechnoMile
Lauren Garufi serves as the Demand Generation and Event Marketing Manager at TechnoMile since 2022. In this role, she manages the total marketing budget, ensuring alignment with key performance indicators (KPIs). She is responsible for orchestrating all logistics for tradeshows and webinars, which includes vendor contract negotiations, event staff roles, and post-event tasks. Her efforts contribute to the overall marketing strategy and execution of events.
Previous Experience in Marketing
Prior to her current role, Lauren held various marketing positions. She worked at Long & Foster Companies as a Marketing Coordinator for Luxury Alliance from 2019 to 2020. At Unison, she served as a Marketing Communications Specialist from 2020 to 2022. Her experience also includes roles at Hilton Garden Inn as a Social Sales, Marketing & Catering Manager, and at Carahsoft in multiple capacities, including Salesforce Training Account Manager and IT Government Sales Representative.
Education and Expertise
Lauren Garufi earned a Bachelor of Business Administration (B.B.A.) in Marketing with concentrations in Sales and Music Industry from James Madison University, where she studied from 2012 to 2016. Her educational background provides a strong foundation for her marketing expertise, particularly in demand generation and event marketing.
Event Management Skills
In her current position, Lauren develops event strategies and drives engagement for an average of over 10 industry and client-related events per quarter. She successfully planned and executed a 2-day inaugural client conference that accommodated over 200 guests and featured 32 speakers. Her skills in managing event logistics and strategy are key components of her role.
Career Development and Internships
Lauren's career began with internships, including a Marketing Intelligence Analyst Intern at RSA, The Security Division of EMC, and a Global Sales Training Intern at UpToDate. These early experiences provided her with foundational skills in marketing and sales, which she has built upon in her subsequent roles.