Gillian Kennedy
About Gillian Kennedy
Gillian Kennedy serves as the Chief Marketing Officer (CMO) at Tecovas, having previously held key marketing roles at companies such as On and Tillamook County Creamery Association. With a background in psychology and women's studies, she focuses on building consumer relationships through digital channels and innovative marketing strategies.
Current Role at Tecovas
Gillian Kennedy serves as the Chief Marketing Officer (CMO) at Tecovas, a position she has held since 2022. Based in Austin, Texas, she focuses on enhancing the brand's market presence and driving consumer engagement. Her role involves implementing strategic marketing initiatives that align with Tecovas' mission and values.
Previous Experience in Marketing
Prior to joining Tecovas, Kennedy held several significant marketing roles. She was the Head of Marketing for North America at On from 2019 to 2022, where she was responsible for marketing strategies in the Portland, Oregon area. She also worked at Tillamook County Creamery Association in various capacities, including Integrated Marketing Manager and Director of Brand Communications, from 2013 to 2019.
Educational Background
Gillian Kennedy studied at Washington University in St. Louis, where she earned a Bachelor of Arts degree in Psychology and Women's Studies from 1999 to 2003. She completed her secondary education at Ridgefield High School from 1996 to 1999.
Marketing Expertise and Approach
Kennedy has integrated experience in both agency and client-side marketing across diverse industries, including food & beverage, outdoor apparel, and non-profit sectors. She emphasizes building consumer relationships through digital channels, influencer partnerships, and experiential marketing. Her strategic approach aims to influence long-term consumer buying habits through innovative marketing techniques.
Career Progression
Gillian Kennedy's career began at Pop Art, Inc., where she held multiple roles, including Account Executive and Interactive Media Manager, from 2005 to 2007. She transitioned to Keen Footwear as Web Marketing Manager for 11 months in 2008. Following that, she worked at Tillamook County Creamery Association in various roles, including Digital Communications Manager, from 2010 to 2013.