Kara Silver
About Kara Silver
Kara Silver serves as the Sr Director of Digital at Tecovas, bringing over seven years of experience in the direct-to-consumer subscription startup industry. She has held various leadership roles, including Vice President of Product & Operations at Atolla and Director of Digital Product at Function of Beauty.
Current Role at Tecovas
Kara Silver serves as the Senior Director of Digital at Tecovas, a position she has held since 2022. In this role, she focuses on digital product strategies that enhance customer engagement and drive business growth. Her responsibilities include overseeing digital initiatives that align with the company's objectives in the direct-to-consumer market.
Previous Experience at Atolla
Before joining Tecovas, Kara Silver worked at Atolla as the Vice President of Product & Operations from 2020 to 2021. In this role, she was responsible for leading product development and operational strategies. She also served as the Director of Operations at Atolla from 2019 to 2020, where she managed various operational aspects of the business.
Experience at Function of Beauty
Kara Silver held multiple roles at Function of Beauty. She was the Director of Digital Product for 10 months in 2022, focusing on digital product development. Prior to that, she served as the Director of Consumer Insights from 2021 to 2022, where she analyzed consumer data to inform product strategies.
Education and Expertise
Kara Silver earned a Master's Degree in Ocean Resources Engineering from the University of Hawaii at Manoa, studying from 2012 to 2014. She also holds a Bachelor's Degree in Mechanical Engineering from Boston University, completed in 2012. Her expertise includes improving conversion rates, average order value, and customer retention through digital product innovation, particularly in the direct-to-consumer subscription startup industry.
Background in Research and Engineering
Kara Silver has a background in research and engineering, having worked as a Research Assistant at both the University of Hawaii at Manoa and Boston University. Her experience includes a Configuration Management Internship at Raytheon Integrated Defense and a role as a Professional Services Engineer at Formlabs, contributing to her diverse skill set in technology and product development.