Krista Mathews Dalton
About Krista Mathews Dalton
Krista Mathews Dalton serves as the Senior Vice President of Ecommerce at Tecovas. She has a strong background in merchandising and private label management, having previously worked at Overstock.com and Target, where she significantly improved sales and customer engagement.
Current Role at Tecovas
Krista Mathews Dalton serves as the Senior Vice President of Ecommerce at Tecovas, a position she has held since 2023. In this role, she is responsible for overseeing the company's online sales strategies and initiatives. Her focus is on enhancing the customer experience and driving ecommerce growth in a remote working environment.
Previous Experience at Overstock.com
Dalton worked at Overstock.com in various roles from 2017 to 2023. She began as the Vice President of Private Label & Vendor Management, where she managed a large team and improved employee engagement. Later, she served as the Chief Customer Experience and Merchandising Officer, where she implemented machine learning strategies to enhance click-through rates and led a website revamp that increased visits by 13%.
Career Background at Target
Before her tenure at Overstock.com, Dalton worked at Target from 2008 to 2017 as a Merchandiser. During her time there, she co-led the inventory strategy for the Apparel team, achieving a 60% sales comp and significantly improving inventory turn. Her experience at Target contributed to her expertise in retail merchandising and inventory management.
Educational Background
Dalton studied at the University of Michigan from 2004 to 2008, earning a Bachelor of Arts degree with a focus on English and Classical Archaeology. Prior to that, she completed her high school education at Punahou School from 2001 to 2004, obtaining her High School Diploma.
Achievements in Private Label Management
At Overstock.com, Dalton overhauled the company's 12 Private Label brands, aligning them with brand promises. This initiative resulted in private label sales growing to 13% of total company sales. Additionally, she managed a team of up to 1300 indirect reports while maintaining a high retention rate and improving employee engagement.