Meagan Finucan Rozran
About Meagan Finucan Rozran
Meagan Finucan Rozran serves as the Director of Performance Marketing at Tecovas, a position she has held since 2021. She has extensive experience in performance marketing and financial analysis, having worked at various companies including Outdoorsy, Wrigley, and Wikibuy.
Current Role at Tecovas
Meagan Finucan Rozran serves as the Director of Performance Marketing at Tecovas since 2021. In this role, she focuses on developing and implementing performance marketing strategies that drive user acquisition and optimize marketing budgets. Her expertise in data-driven marketing approaches allows her to effectively manage campaigns and analyze performance metrics.
Previous Experience in Performance Marketing
Before joining Tecovas, Meagan held various positions in performance marketing. She worked at Outdoorsy as Director of Performance Marketing for 8 months in 2019, and later as Senior Paid Search Manager for 1 year. Additionally, she served as Performance Marketing Lead at Wikibuy from 2020 to 2021, where she further honed her skills in managing marketing campaigns.
Financial Analysis Background
Meagan has a strong background in financial analysis, having worked at Wrigley in multiple roles. She served as a Financial Analyst from 2007 to 2011 and later as a Senior Financial Analyst from 2011 to 2014. Her experience in financial roles complements her marketing expertise, allowing her to approach performance marketing with a solid understanding of budget management.
Educational Qualifications
Meagan earned her MBA from the University of Chicago, where she studied Marketing, Finance, and Entrepreneurship from 2009 to 2012. Prior to that, she obtained a Bachelor of Science in Finance and International Business from Miami University, studying from 2003 to 2007. Additionally, she has pursued further education in Digital Marketing at General Assembly since 2015.
Expertise in Digital Marketing Tools
Meagan specializes in using digital marketing tools such as AdWords and Bing advertising to enhance performance marketing efforts. She leverages Google Analytics to inform business model assumptions and marketing strategies, ensuring that her campaigns are data-driven and effective in achieving user acquisition goals.