Timothy Knapp
About Timothy Knapp
Timothy Knapp serves as the Director of Marketing Analytics at Tecovas, a position he has held since 2021. He holds a B.S. in Computer Science/Engineering and an M.B.A. in Management Information Systems from the University of Illinois Urbana-Champaign.
Work at Tecovas
Timothy Knapp serves as the Director of Marketing Analytics at Tecovas, a position he has held since 2021. In this role, he is responsible for overseeing marketing data analysis and consumer insights to drive strategic marketing initiatives. His expertise contributes to the company's efforts in understanding customer behavior and optimizing marketing performance.
Previous Experience in Marketing Analytics
Before joining Tecovas, Timothy Knapp worked at Vivid Seats as the Director of Web Analytics and Consumer Insight from 2015 to 2021. In this capacity, he focused on analyzing web traffic and consumer behavior to enhance user experience and drive sales. His prior experience also includes a role at Discover Financial Services as a temporary employee from 2005 to 2006.
Education and Expertise
Timothy Knapp earned a Bachelor of Science degree in Computer Science/Engineering from the University of Illinois Urbana-Champaign, where he studied from 1997 to 2001. He further advanced his education by obtaining a Master of Business Administration (M.B.A.) with a focus on Management Information Systems from Gies College of Business at the same university, completing his studies from 2001 to 2003.
Early Career Experience
Timothy Knapp began his professional career as a Network Administration Intern at Applied Systems, where he worked from 1999 to 2000. This internship provided him with foundational experience in network management and technical support, contributing to his skill set in analytics and information systems.