Anubhav Kulshrestha
About Anubhav Kulshrestha
Anubhav Kulshrestha is a Senior Analyst specializing in CPG and Retail at Teg Analytics in Westport, Connecticut. He holds a Bachelor of Technology in Communication and Electronics and an MBA in Marketing and Business Management.
Work at TEG Analytics
Anubhav Kulshrestha has been employed at TEG Analytics as a Senior Analyst in the CPG and Retail sector since 2019. In this role, he operates from Westport, Connecticut, where he focuses on data analysis and market insights. His responsibilities include utilizing advanced statistical techniques and creating dynamic Tableau dashboards to enhance decision-making processes. He has developed expertise in media mix modeling and market mix modeling, which aids in optimizing marketing strategies for clients.
Education and Expertise
Anubhav Kulshrestha holds a Bachelor of Technology degree in Communication and Electronics from Vivekananda Institute of Technology, completed from 2009 to 2013. He further pursued a Master of Business Administration in Marketing and Business Management from Sikkim Manipal University, which he completed between 2015 and 2017. His educational background also includes studies at Ryan International School and Uttam Devi Mohanlal College of Engineering, contributing to his comprehensive understanding of engineering and business principles.
Data Analysis Skills
Anubhav has gained proficiency in handling and analyzing data from IRI and Nielsen databases, which enhances the accuracy of market insights. He utilizes advanced statistical techniques, including clustering and RFM analysis, to improve consumer segmentation and targeting. His skills in consumer psychographic analysis provide a deeper understanding of consumer behavior and preferences, which is essential for effective marketing strategies.
Dashboard Development and Market Performance
In his role at TEG Analytics, Anubhav has created dynamic Tableau dashboards that facilitate regular analysis of market performance. These dashboards improve decision-making processes by providing real-time insights into market trends and consumer behavior. His work contributes to the overall effectiveness of marketing strategies and helps clients make informed decisions based on accurate data analysis.