Rebecca C.
About Rebecca C.
Rebecca C. is a GTM Automation Manager with over 10 years of experience in marketing operations and strategy. She has worked for notable companies such as Talend and Tegus, specializing in marketing automation, data analysis, and technology applications.
Work at Tegus
Rebecca C. currently holds the position of GTM Automation Manager at Tegus, where she has been employed since 2023. In this role, she focuses on optimizing go-to-market strategies through automation. Her responsibilities include implementing efficient processes within marketing systems to support multi-channel marketing campaigns. Working remotely, she leverages her extensive experience in marketing technology to enhance operational effectiveness.
Previous Experience at Talend
Before joining Tegus, Rebecca C. worked at Talend as Manager of Marketing Operations - Technology from 2020 to 2023. During her three years in this remote position, she managed marketing operations and contributed to the development of technology-driven marketing strategies. Her role involved utilizing analytics tools to gain insights and improve campaign performance.
Background in Marketing Consulting
Rebecca C. has a diverse background in marketing consulting, having worked at LeadMD, Inc. as a Marketing Consultant and Education Manager from 2013 to 2015. She also served as a Senior Marketing Consultant & Training Lead at Marvel Marketers from 2015 to 2020. These roles allowed her to develop expertise in marketing automation and software training, contributing to her overall proficiency in the field.
Education and Expertise
Rebecca C. earned her Bachelor's degree in Business from Mississippi University for Women, where she studied from 2006 to 2011. Her educational background supports her extensive experience in marketing technology, demand generation, and marketing strategy. She has over 10 years of experience in building and optimizing marketing tech stacks, with a strong focus on analyzing lead and customer data to inform strategic marketing decisions.
Technical Skills and Tools
Rebecca C. is proficient in various marketing technologies and applications, including Google Analytics, LinkedIn Ads, Tableau, Drift, and Slack. She specializes in marketing automation tools such as Marketo, Hubspot, and Eloqua. Her expertise extends to CRM consulting with platforms like Salesforce and Microsoft Dynamics, enabling her to drive effective marketing operations and strategies.