Abhayashree Balasubramanian
About Abhayashree Balasubramanian
Abhayashree Balasubramanian is an Account Manager at Teikametrics, specializing in data analysis for advertising campaigns. She has a background in machine learning and computer engineering, with previous experience at Amazon Development Center.
Current Role at Teikametrics
Abhayashree Balasubramanian serves as an Account Manager at Teikametrics since 2022. In this role, she provides onboarding and optimization support, utilizing personalized education and online training sessions to assist clients. She specializes in analyzing data trends to develop keyword lists, bids, and budget suggestions for advertising campaigns. Her responsibilities include collaborating with Account Management, Sales & Marketing, and Product teams to resolve issues impacting advertiser performance. As the main point of contact for advertisers, she facilitates their sales and marketing initiatives through tailored outreach programs.
Previous Experience at Amazon Development Center
Before joining Teikametrics, Abhayashree worked at Amazon Development Center as a Machine Learning Associate 2 from 2016 to 2019 in Chennai, Tamil Nadu, India. During her three years at Amazon, she gained experience in machine learning applications and contributed to various projects. Her role involved analyzing data and developing solutions that supported the company's operational goals.
Educational Background
Abhayashree Balasubramanian has a solid educational foundation in computer science and engineering. She completed her Bachelor of Engineering (BE) in Computer Engineering from Agni College of Technology from 2010 to 2014. Prior to that, she studied Computer Science at Sitadevi Garodia Hindu Vidhyalaya from 2006 to 2010. Her education has equipped her with the technical skills necessary for her roles in data analysis and machine learning.
Communication Skills Development
Abhayashree has developed strong communication skills through participation in communication competitions from a young age. This early involvement has contributed to her ability to effectively engage with clients and collaborate with various teams in her professional roles. Her communication skills play a vital role in her current position, where she interacts with advertisers and facilitates their marketing initiatives.
Contributions to E-commerce Insights
Abhayashree has made contributions to the field of e-commerce through her writing. She has authored articles on inventory planning for Amazon sellers and has contributed to blog posts focused on optimizing Walmart Connect Ads and strategies for Amazon Prime Day. Her insights include analyzing data breakdowns for both Amazon and Walmart, providing valuable information to advertisers looking to enhance their performance in these marketplaces.