Koushik Dhayalan
About Koushik Dhayalan
Koushik Dhayalan is an Account Specialist with a background in campaign management and optimization. He has worked at various companies, including YuMe by RhythmOne and Cognizant, and holds a Bachelor of Engineering degree from Anna University Chennai.
Current Role at Teikametrics
Koushik Dhayalan serves as an Account Specialist at Teikametrics, a position he has held since 2021. In this role, he focuses on managing client accounts and optimizing performance metrics to enhance advertising strategies. His responsibilities include analyzing data to improve campaign effectiveness and ensuring client satisfaction through effective communication and support.
Previous Experience at YuMe by RhythmOne
Before joining Teikametrics, Koushik Dhayalan worked at YuMe by RhythmOne in various capacities. He began as a Trainee in media operations for four months in 2018, where he gained foundational experience in campaign management. He later transitioned to a Campaign Optimization role for six months in 2018, where he focused on enhancing ad performance and optimizing client campaigns.
Experience at Cognizant
Koushik Dhayalan worked at Cognizant as a Senior Process Executive in Campaign Management from 2019 to 2021. During his two years at Cognizant, he was responsible for overseeing campaign processes, ensuring operational efficiency, and contributing to the overall success of marketing initiatives.
Educational Background at Anna University Chennai
Koushik Dhayalan studied at Anna University Chennai, where he earned a Bachelor of Engineering (BE) degree from 2014 to 2018. His education provided him with a strong foundation in engineering principles, which he has applied throughout his career in various roles within the technology and advertising sectors.