Laura Pattison
About Laura Pattison
Laura Pattison is a Senior Director of Strategy & Insights at Teikametrics, where she has worked since 2023. With a background in digital marketing and advertising, she has held various roles at companies such as Wheelhouse Digital Marketing Group and Indigitous.
Current Role at Teikametrics
Laura Pattison serves as the Senior Director of Strategy & Insights at Teikametrics, a position she has held since 2023. In this role, she focuses on developing strategic initiatives and insights that drive business growth and enhance client performance. Her extensive experience in digital marketing and analytics supports her leadership in this capacity.
Previous Experience in Digital Marketing
Before her current role, Laura Pattison held various positions within Teikametrics, including Director and Senior Director of Premium Services from 2021 to 2023. She also worked at Wheelhouse Digital Marketing Group, where she progressed from Manager to Director of Digital Advertising between 2017 and 2019. Additionally, she served as Director of Advertising at Indigitous for six months in 2020.
Educational Background
Laura Pattison studied at the University of Virginia, where she earned a Master's Degree in Commerce with a focus on Marketing & Management in 2015. Prior to that, she completed her Bachelor of Science in Physics at Old Dominion University in 2014. Her educational background provides a strong foundation for her analytical and strategic roles in digital marketing.
Early Career in Paid Search
Laura Pattison began her career as an Analyst in Paid Search at Merkle | RKG, where she worked from 2015 to 2017. She then transitioned to Wheelhouse Digital Marketing Group, where she served as a Senior Paid Search Analyst for four months in 2017. This early experience in paid search laid the groundwork for her subsequent roles in digital advertising and strategy.