Manjunath Uthayaarasu
About Manjunath Uthayaarasu
Manjunath Uthayaarasu is a Senior Account Manager at Teikametrics, where he has worked since 2022. He has a background in digital advertising, with experience in campaign optimization and programmatic advertising.
Work at Teikametrics
Manjunath Uthayaarasu currently serves as a Senior Account Manager at Teikametrics, a position he has held since 2022 in Bengaluru, Karnataka, India. Prior to this role, he worked as an Account Manager at the same company from 2021 to 2022. His experience at Teikametrics includes responsibilities in managing client accounts and optimizing advertising campaigns to enhance performance and efficiency.
Previous Experience in Digital Advertising
Before joining Teikametrics, Manjunath worked at Compulse as an Ad Operation Specialist for one month in 2020. He also held positions at Paragon Digital Services Pvt Ltd, where he served as a Process Executive from 2018 to 2019 and as a Junior Ad Trafficker and Quality Analyst from 2019 to 2020. These roles contributed to his expertise in digital advertising and campaign management.
Education and Expertise
Manjunath Uthayaarasu completed a Post Graduate Program in Management with a focus on Marketing Management at the Great Lakes Institute of Management from 2021 to 2022. He also holds a Bachelor's degree in Computer Science from Sathyabama University, which he obtained from 2014 to 2018. His educational background supports his proficiency in digital advertising and campaign optimization.
Skills in Digital Advertising
Manjunath possesses extensive skills in campaign optimization, focusing on maximizing the performance and efficiency of digital advertising efforts. He has expertise in resolving tag issues, which is essential for accurate tracking and reporting in advertising campaigns. Additionally, he has a strong background in client onboarding, ensuring effective campaign setups for new clients.
Specialization in Programmatic Advertising
Manjunath specializes in programmatic advertising across various formats, including video, display, mobile, native, and OTT platforms. His well-equipped knowledge in video and display operations caters to the needs of advertisers, publishers, and agencies, making him a valuable asset in the digital advertising landscape.