Björn Tideman
About Björn Tideman
Björn Tideman serves as the VP of Marketing at Telavox, where he has worked since 2019. He holds a Master of Science in Mechanical Engineering from Lund University and has extensive experience in CRM, sales processes, and data analytics.
Work at Telavox
Björn Tideman has served as the Vice President of Marketing at Telavox since 2019. In this role, he is based in Malmö, Skåne County, Sweden. His responsibilities include managing the technology stack, which encompasses tools such as Dynamics CRM, Vainu, Qlik, and Adobe Campaign. He is also part of the Nordic B2B management team, overseeing sales excellence and project management. His focus on B2B customer insights and customer marketing contributes to the company's revenue operations through data analytics.
Education and Expertise
Björn Tideman studied at The Faculty of Engineering at Lund University, where he pursued a Master of Science (M.Sc.) in Mechanical Engineering with a focus on Logistics and Production Economics. His studies spanned from 2004 to 2010, equipping him with a solid foundation in engineering principles and analytical skills relevant to his current role in marketing and data analytics.
Background
Before joining Telavox, Björn Tideman held several positions that contributed to his expertise in marketing and sales processes. He worked at E.ON Sverige as the Head of CRM & Sales Processes from 2015 to 2019. Prior to that, he was a Business Consultant at EG Sverige from 2011 to 2015 and served as an Analyst at Nederman for one year from 2010 to 2011. His diverse background in various roles has shaped his approach to customer insights and marketing strategies.
Achievements
During his tenure at Telavox, Björn Tideman has been instrumental in driving initiatives that enhance sales excellence and project management. His engagement in data analytics has played a crucial role in optimizing revenue operations. His leadership within the Nordic B2B management team reflects his commitment to advancing the company's marketing strategies and customer engagement efforts.