Tracy O'connell
About Tracy O'connell
Tracy O'Connell is the Global Corporate Brand Manager at Teleflex in Ireland, with extensive experience in marketing, event management, and strategic leadership.
Company
Tracy O'connell currently works at Teleflex as the Global Corporate Brand Manager in Ireland. Teleflex is a global provider of medical technologies designed to improve the health and quality of people’s lives. It offers a diverse range of specialty products for healthcare providers.
Title: Global Corporate Brand Manager
As the Global Corporate Brand Manager at Teleflex, Tracy O'connell focuses on strategic leadership of brand-related projects. This role involves overseeing both the visual representation and verbal articulation of the brand. She is responsible for innovative, creative, and data-driven strategies to capture international markets effectively.
Education and Expertise
Tracy O'connell studied at the University of Galway, earning a Bachelor of Commerce (BCOMM) and a Higher Diploma in Marketing Practice, from 1997 to 2001. Her multi-faceted skillset spans marketing, communications, sales, operations, project management, finance, event management, team leadership, and business administration. These academic credentials underlie her extensive professional expertise.
Background in Event Management
Tracy O'connell has extensive experience in event management, having run events throughout Europe for over 19 years. She managed significant aspects of event planning, including venue sourcing, food and beverage, audiovisuals, shipping, expo builds, insurance, and room utilization. Tracy has organized events accommodating over 2500 attendees, enhancing content in line with industry trends and ensuring the efficient operation of events.
Previous Roles in the Technology Market
Previously, Tracy held the role of General Manager at the European SharePoint Conference & Community from 2009 to 2020, where she managed premium international events and online content for the technology market. Before that, she was the Marketing Manager at EuroSTAR Conferences from 2001 to 2009. These roles honed her expertise in customer success, relationship-building, and strategic leadership within the Microsoft Ecosystem.