Kateryna Ivashchenko
About Kateryna Ivashchenko
Kateryna Ivashchenko is a Senior Manager of Demand Generation with extensive experience in marketing and demand generation strategies. She has worked for notable companies such as Pure Storage and Teleport, specializing in Account-Based Marketing and integrated campaigns.
Work at Teleport
Kateryna Ivashchenko currently serves as the Sr. Manager of Demand Generation at Teleport. She has been in this role since 2022, contributing to the company's demand generation efforts. Her responsibilities include developing and executing integrated campaigns aimed at increasing the sales pipeline and closing deals.
Previous Experience in Demand Generation
Prior to her role at Teleport, Kateryna worked at Pure Storage in various capacities related to demand generation. She held the position of Sr. Manager for the Cloud Native Business Unit (CNBU) for six months in 2021. Additionally, she served as the Interim Head of Demand for CNBU for four months in 2021 and as Manager of Demand Gen for CNBU for five months. Her experience at Pure Storage spans multiple roles focused on driving demand and marketing strategies.
Marketing Career Background
Kateryna has a diverse background in marketing, having worked in various roles across different organizations. She was a Marketing Coordinator at Portworx from 2018 to 2020 and held the same position at Stephanie Liu Marketing for one year. Her early career includes roles such as Lead Brand Ambassador at Pundit and Marketing & Events at the San Diego Regional Chamber of Commerce. This extensive experience has equipped her with a solid foundation in marketing and demand generation.
Education and Expertise
Kateryna holds a B.A. in International Business with a minor in Economics from UC San Diego, completed in 2018. She also achieved a Professional Certificate in Marketing from UC San Diego Extended Studies between 2016 and 2018. Currently, she is pursuing a Certificate in Business Excellence through Executive Education at Columbia Business School, expected to complete in 2024. Her expertise includes Account-Based Marketing (ABM) and Go-To-Market (GTM) strategies.
Professional Skills and Focus
Kateryna specializes in leveraging research and market trends to create meaningful customer interactions. Her focus is on growing the sales pipeline and closing deals through integrated marketing campaigns and strategic planning. This skill set is critical in her current role and has been a consistent theme throughout her career in demand generation.