Joe Braga
About Joe Braga
Joe Braga serves as the Head of Marketing Strategy at Telit Cinterion, where he has worked in various marketing roles since 2006. He holds an MBA from UNC Kenan-Flagler Business School and has extensive experience in marketing strategy, account-based marketing, and brand initiatives.
Current Role at Telit Cinterion
Joe Braga currently serves as the Head of Marketing Strategy at Telit Cinterion, a position he has held since 2022. In this role, he focuses on developing comprehensive marketing strategies that align with the company's objectives. He provides guidance for key markets and accounts through Account-Based Marketing (ABM) strategies and brand initiatives.
Previous Positions at Telit Cinterion
Joe Braga has held multiple positions at Telit Cinterion over the years. He worked as the VP - Americas Marketing from 2006 to 2008, and later as the Global Head of Brand & Marcom from 2013 to 2017. Most recently, he served as the Head of Products & Solutions Marketing from 2017 to 2019. His tenure in these roles contributed to the company's marketing and branding efforts in the Raleigh-Durham, North Carolina Area.
Education and Expertise
Joe Braga holds a Bachelor of Science in Electrical Engineering (BSEE) with a focus on VLSI Design from the University of Utah. He also earned a Master of Business Administration (MBA) from UNC Kenan-Flagler Business School, where he studied Technology Management, Marketing, Project Management, and Finance. Additionally, he has studied Sub-Micron VLSI Fabrication at the Massachusetts Institute of Technology.
Career Background
Joe Braga has a diverse career spanning several companies and roles. He worked at Ericsson in various capacities, including Manager of Business Development for South America and Director of Global Market Strategies and Tactics. His experience also includes a position as Director Global Marketing at Sony Ericsson and Director at Microbase. His extensive background encompasses agency management, market intelligence, and B2B marketing.
Marketing Strategies and Skills
Joe Braga specializes in creating customer personas and developing positioning and messaging strategies. He has extensive experience in agency management from the buy side, focusing on media and analyst relations, public relations, and product marketing. He utilizes marketing automation to enhance campaign effectiveness and efficiency, and he has developed marketing briefs that include customer research, market analysis, and positioning strategies.