Iris Liu
About Iris Liu
Iris Liu serves as the Asia Chief Marketing Officer at Tellus, a position she has held since 2019 in Beijing, China. Her previous experience includes roles at CNBC and McCann Erickson, along with a background in marketing and management.
Work at Tellus
Iris Liu has served as the Asia Chief Marketing Officer at Tellus since 2019. In this role, she oversees marketing strategies and initiatives across the Asia region, contributing to the company's growth and brand presence. Her tenure at Tellus has lasted for five years, during which she has been based in Peking, Beijing, China.
Previous Experience in Marketing
Before joining Tellus, Iris Liu held several significant marketing positions. She worked as the Head of Marketing at CNBC from 2006 to 2008 in Shanghai, China. Additionally, she served as the Managing Director and Partner at Inkidea Lab from 2008 to 2014, also in Peking, Beijing. Earlier in her career, she was an Account Director at McCann Erickson for a brief period in 2004.
Education and Expertise
Iris Liu completed her secondary education at Beijing No. 101 High School. She furthered her studies at Western Sydney University, where she earned a master's degree from 2000 to 2002. This educational background has equipped her with the knowledge and skills necessary for her roles in marketing and management.
Career Timeline
Iris Liu's career spans various roles in marketing and management. She began her professional journey at McCann Erickson in 2004, followed by her position at CNBC from 2006 to 2008. After her time at CNBC, she took on the role of Managing Director and Partner at Inkidea Lab until 2014. Since 2019, she has been with Tellus as the Asia Chief Marketing Officer.