Alex Mc Guire
About Alex Mc Guire
Alex Mc Guire is the Senior Market Manager for Home Solutions Marketing, Strategy, and Data at TELUS in Vancouver, British Columbia, Canada, with extensive experience in brand communications and campaign management.
Current Role at TELUS
Alex Mc Guire currently holds the position of Senior Market Manager - Home Solutions Marketing, Strategy and Data at TELUS in Vancouver, British Columbia, Canada. Since May 2021, Alex's work involves focusing on marketing strategies and leveraging data to optimize home solutions offerings. This role requires a deep understanding of market trends and customer needs to drive business growth effectively.
Previous Experience at Saje Natural Wellness
Before joining TELUS, Alex Mc Guire worked at Saje Natural Wellness. In 2021, Alex briefly held the position of Senior Manager - Brand, Product and Social Media. Prior to this, Alex served as Marketing Manager - Campaigns and Social Media from 2019 to 2021. During this tenure, Alex was responsible for overseeing branding, product promotion, and social media strategies to enhance the company's market presence.
Brand Management Roles at BCLC
At BCLC, Alex Mc Guire held significant positions related to brand management. In 2019, Alex served as Senior Brand Manager for Corporate Marketing for one month. From 2018 to 2019, Alex also worked as Brand Manager for Corporate and GameSense, where responsibilities included developing and implementing corporate brand strategies and managing the GameSense initiative.
Digital Marketing and Brand Communication
Alex Mc Guire has notable experience in digital marketing and brand communications. At LUSH FRESH HANDMADE COSMETICS North America, Alex worked from 2017 to 2018 as Project Manager - Brand Communications and from 2015 to 2017 as Digital Marketing Specialist (Demand Generation). In these roles, Alex managed brand communication projects and drove demand generation through digital marketing efforts.
Educational Background
Alex Mc Guire has a robust educational background that includes a Bachelor of Arts (BA) in Political Science and Government from Queen's University. Furthermore, Alex pursued a Master of Business Administration (MBA) at Trinity Western University. Additionally, Alex obtained Advanced Project Management certification from Langara College and completed certification in Project Management in alignment with PMI and PMBOK standards.