Alexandra Best
About Alexandra Best
Alexandra Best is the Director of Marketing & Strategy at TELUS in Vancouver, with over 15 years of experience in healthcare technology and a focus on mental health.
Current Role at TELUS
Alexandra Best is the Director of Marketing & Strategy at TELUS, based in Vancouver, British Columbia, Canada. In her current role, she focuses on developing and implementing strategic marketing initiatives aimed at driving growth and enhancing the company's market presence. Her responsibilities include overseeing marketing campaigns, managing strategic partnerships, and aligning marketing efforts with overall business objectives.
Previous Experience at TELUS Santé | TELUS Health
Alexandra Best held multiple director roles at TELUS Santé | TELUS Health from 2014 to 2022. She served as Director of Marketing, Mental Health, for 11 months, where she focused on marketing initiatives related to mental health services. Prior to that, from 2018 to 2021, she was the Director of Marketing, Patient Engagement, managing marketing strategies aimed at improving patient interaction and satisfaction. From 2014 to 2018, she was the Director of Marketing, Physician Solutions, overseeing marketing efforts for physician-related products and services.
Early Career in Marketing
Alexandra Best began her career in marketing communications as a Technical Writer and later as Marketing Communications Manager at Simba Technologies from 1996 to 1999. She then moved to Digital Conversations, where she served as Director of Marketing Communications for six months in 1999. Her roles involved developing marketing materials, managing communications strategies, and supporting product launches.
Educational Background
Alexandra Best holds a Master's degree in English Language and Literature from The University of British Columbia, which she obtained from 1988 to 1990. She also earned a BA, Honours in English and Philosophy from Queen's University, where she studied from 1983 to 1987. Additionally, she completed a Technical Communication Certificate at Simon Fraser University, where she studied Professional, Technical, Business, and Scientific Writing from 1996 to 1998.
Focus in Healthcare Technology
With over 15 years of experience in healthcare technology, Alexandra Best has a specialized focus on mental health and patient engagement over the last several years. Her work at TELUS Santé | TELUS Health involved various roles that intersected strategy, marketing, communications, and product innovation. Her deep understanding of these intersections has allowed her to effectively manage marketing strategies and contribute to the growth of healthcare technology solutions.